João first stepped into modelling through a walk in, after a long love of music, hip hop culture, and fashion slowly pulled him closer to the industry. Since then, he has worked with ASOS, with a campaign in Tenerife standing out as a favourite experience, not just for the shoot itself but for the energy of the team and creative process. Describing his style as poetic, artistic, elegant, and strong, João brings calm confidence, charisma, and creativity to every set. With a background in boxing, martial arts, dance, and art, he naturally brings movement and expression into everything he does. Whether drawing, painting, or listening to live music, creativity runs through every part of his world.
